Camera set on Auto
If you have trouble making your winter snow scenes look bright and fresh, here's a couple tips. The simplest way is to look for a Scene setting (often labeled SCN) on your camera that is a picture of a snowman. Using the Snow setting you can brighten your winter pictures like the one below.
Camera set on Snow Scene
Another way to accomplish a similar result is to use the Exposure Compensation control. You may have to switch your camera to Program mode in order to be able to use Exposure Compensation (also called Exposure Value or EV). Once in the Exposure Compensation screen, adjust the indicator from zero to +1 for a brighter result.
Exposure Compensation at 0 Exposure Compensation at +1
Now your snow pictures will appear brighter and whiter as you saw them.